Lead Gen for Specific Targets

LET’S GET SPECIFIC!

B2C Expertise

There are more ways than ever to reach specific consumers online. It all starts with understanding the persona of your company’s ideal customer. 

Organizations who utilize a multi-faceted approach to increase brand awareness and reach target audience segments will succeed. 

The team at SpecTarget understands the B2C lead gen process and creates a competitive edge by pulling in technological strategies that have been successful in other industries and applying them in new sectors. 

In additon to implementing best-practice SEO and Paid search to attract specific consumers, we provide a competitive edge for our clients with “Next Level” digital strategies, such as:

• IP Targeting – Give us a list of the physical addresses of the company locations you need to reach. We will identify the IP addresses associated with those locations and serve your ads to everyone consuming content online. 
• Geo-Fencing – Our AdTech enables marketers to create custom audiences by targeting shapes on a map with pinpoint precision and serve mobile ads to individuals who are in or have been in the area. 
• Location Retargeting – A form of geo-fencing, our location retargeting technology will allow you to identify people who have been to a specific location over a specified period of time, then determine their households and serve digital advertisements to them when they are online. Create campaigns specific to each location or sponsorship to ensure your offers resonate with your audience. 
• Contextual Targeting – Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
• New Movers – Our programmatic solutions allow us to reach those planning to move, are in escrow or have moved within the past 30 days.

B2C Industries We’ve Had Success With:

• Behavioral Health

  Behavioral Health is a very competitive industry. The experts at SpecTarget have spent a lot of time working with treatment facilities to increase online visibility and generate qualified inquiries while helping them get more from their marketing budget. 

  With recent changes made by Google in the substance abuse treatment industry, the paid search channel (AdWords) has been basically eliminated for most treatment centers until they adhere to new required certification.

  SpecTarget knows this industry and has been helping treatment facilities navigate the ever changing digital landscape for many years. We are able to help our clients find new ways to attract qualified inquiries for their admissions teams that fit their area of expertise, insurances, location and other demographic data points, keeping their admissions teams doing what they do best. 

  Interested in learning more?

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• Complex Litigation

  Depending on the specification, complex litigation can be one of the most competitive industries to market online. SpecTarget has extensive experience marketing Law Firms that specialize in complex areas of law such as: 

  • Mesothelioma & Asbestos
  • Dangerous Drugs & Devices
  • Consumer Protection
  • Environmental
  • Personal Injury

  Online competition in these sectors is fierce and expensive. SpecTarget develops unique technological strategies to “run where they ain’t”, providing an unfair advantage for our legal clients. 

  Interested in learning more?

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• Insurance

  Insurance is also one of the most competitive products to market online. Carriers rely on their agents to market and sell their policies and normally provide very limited digital marketing support. 

  SpecTarget Insurance Services bridges the gap, applying both new advertising technologies along with local search best practices to give our insurance clients a competitive edge. 

  Almost everyone starts their search for a new insurance policy online. We make sure our Insurance clients are found and considered when people are looking.

  Interested in learning more?

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• Specialty Products

  Specialty Products can fall into several categories. Home Improvent, Electronic Equipment, Racing Engines, Pressure Washers…you know, fun stuff that tends to be expensive.

  Where SpecTarget excels is learning about the products our clients offer, the problems they solve and the people who should care about them. From there we are able to create target audiences to reach, then develop the full strategy based on that audience. 

  There have never been more ways to reach consumers online. This creates a lot of static and makes it hard for a brand to stand out.

  The SpecTarget approach to Speciality Products is to first look at the audience and how they find similar products, look at what the competition is doing, then look at our technology and develop strategies that create the “unfair advantage.”

  Almost everyone starts their research for specialty products online. We make sure our clients are found and considered when people are looking.

  Interested in learning more?

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• Health & Fitness

  Health and Fitness is a very competitive market. Combine a saturated marketplace with discount gyms offering memberships for next to nothing, clubs that want to stand out need to get creative and do what the others are not.

  The founder of SpecTarget has been involved in the fitness industry for over 30 years. This passion for health and fitness has transcended into consulting for corporate fitness centers, franchise owners and independent gyms. 

  SpecTarget helps our Health & Fitness clients by ensuring their local web presence and social media strategy is 100%. Then, we get crafty and create programmatic strategies to reach and engage with new prospects based on their current fitness faciltiy, place of work, physical address and behavior online.    

  In addition to campaign strategies, we consult with gym operators on the best tools to enhance their club operations, communications and marketing processes. 

  Interested in learning more?

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• Education & Training

  Marketing for colleges and career-based training programs requires attention to detail. This starts with a thorough understanding of the institution’s overall goals and objectives. Not only does every institution have their own set of goals for enrollment, each college, post-secondary school or independent training facility has a very specific student who needs their services.

  SpecTarget takes the time to work with our education clients to understand, in detail, who their ideal students are and the goals their school needs to accomplish. From there, we devise custom marketing strategies that help them stand out from the competition and reach the very specific students that fit best with their schools. 

  Our programmatic technologies help our clients in the Higher Ed sector outsmart the competition and generate inquiries and applications from the students that fit their target persona. 

  Interested in learning more?

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