Lead Gen for Specific Targets
LET’S GET SPECIFIC!
B2C Expertise
There are more ways than ever to reach specific consumers online. It all starts with understanding the persona of your company’s ideal customer.
Organizations who utilize a multi-faceted approach to increase brand awareness and reach target audience segments will succeed.
The team at SpecTarget understands the B2C lead gen process and creates a competitive edge by pulling in technological strategies that have been successful in other industries and applying them in new sectors.
In additon to implementing best-practice SEO and Paid search to attract specific consumers, we provide a competitive edge for our clients with “Next Level” digital strategies, such as:
- IP Targeting – Give us a list of the physical addresses of the company locations you need to reach. We will identify the IP addresses associated with those locations and serve your ads to everyone consuming content online.
- Geo-Fencing – Our AdTech enables marketers to create custom audiences by targeting shapes on a map with pinpoint precision and serve mobile ads to individuals who are in or have been in the area.
- Location Retargeting – A form of geo-fencing, our location retargeting technology will allow you to identify people who have been to a specific location over a specified period of time, then determine their households and serve digital advertisements to them when they are online. Create campaigns specific to each location or sponsorship to ensure your offers resonate with your audience.
- Contextual Targeting – Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
- New Movers – Our programmatic solutions allow us to reach those planning to move, are in escrow or have moved within the past 30 days.
B2C Industries We've Had Success With:
-
Behavioral Health is a very competitive industry. The experts at SpecTarget have spent a lot of time working with treatment facilities to increase online visibility and generate qualified inquiries while helping them get more from their marketing budget. With recent changes made by Google in the substance abuse treatment industry, the paid search channel (AdWords) has been basically eliminated for most treatment centers until they adhere to new required certification.
SpecTarget knows this industry and has been helping treatment facilities navigate the ever changing digital landscape for many years. We are able to help our clients find new ways to attract qualified inquiries for their admissions teams that fit their area of expertise, insurances, location and other demographic data points, keeping their admissions teams doing what they do best.
Interested in learning more?
[themify_button size=”large” link=”https://spectarget.com/contact/” color=”#ED1E24″ text=”#ffffff”]Contact SpecTarget[/themify_button]
Depending on the specification, complex litigation can be one of the most competitive industries to market online. SpecTarget has extensive experience marketing Law Firms that specialize in complex areas of law such as: 
Insurance is also one of the most competitive products to market online. Carriers rely on their agents to market and sell their policies and normally provide very limited digital marketing support. 
Specialty Products can fall into several categories. Home Improvent, Electronic Equipment, Racing Engines, Pressure Washers…you know, fun stuff that tends to be expensive.
Health and Fitness is a very competitive market. Combine a saturated marketplace with discount gyms offering memberships for next to nothing, clubs that want to stand out need to get creative and do what the others are not.
Marketing for colleges and career-based training programs requires attention to detail. This starts with a thorough understanding of the institution’s overall goals and objectives. Not only does every institution have their own set of goals for enrollment, each college, post-secondary school or independent training facility has a very specific student who needs their services.