Today’s B2B digital landscape is more competitive than ever. Companies need a multi-faceted approach to increase brand awareness and reach target audience segments.
When you work with SpecTarget, you gain a team of experts who create and execute a customized B2B digital marketing strategy that helps you achieve your unique business goals.
In additon to impelemting best-practice SEO and Paid search to attract those looking for certain software solutions, we provide a competitive edge for our clients with “Next Level” digital strategies, such as:
Not at a particular show? No problem, we can identify targets for up to 6 months AFTER a certain date range and serve ads to the targets who were there.
Traditionally, manufacturers have relied on reseller or distribution channels
, traditional print advertisements andtrade shows to market their products. These tactics are still relevant as long as their target audience is engaged with these channels. However, it can no longer stop there. Competition is tight!
Reaching the right person at the right organization with information that will inspire them to make a change is crucial to generating new business as well as keeping current customers on the books.
SpecTarget helps manufacturers find their audiences and reach them through the digital channels they spend the most time in. Our programmatic advertising technology allows us to find and build audiences using data based on interests, locations, titles, online behavior and content consumed. Then we create campaigns designed to reach and engage these target audiences with messaging designed to inspire them to learn more.
Interested in learning more?
We specialize in helping industrial service companies connect with highly specific industries through precision-targeted marketing strategies. Our tailored approach ensures your message reaches decision-makers in the industries you serve, helping you build relationships, increase visibility, and grow your business. We have expertise in marketing for industries such as:
Trust SpecTarget to be your partner in navigating the complexities of industrial services marketing and achieving measurable results.
The enterprise level software industry is about as “B2B” as you can get. SpecTarget is deeply rooted in Information Technology. We speak the same langauge and have helped many Enterprise Software from diverse industries schedule demos and fill their pipeline with qualified leads.
Commercial Equipment is a vast industry. From industrial HVAC equipment, to complex medical imaging equipment, businesses rely on equipment to serve their customers. Today, most research for commercial equipment will happen online. Maybe you are a long-time vendor, or you just took over a region and need to expand your marketshare. Audiences in charge of purchasing equipment will conduct their research online.
At SpecTarget we identify those who would be most interested in our client’s products and through our technology, we build audiences and campaigns designed to capture attention and inspire them to learn more.
Interested in learning more?
Business Services is a broad segment. Some of the industries we’ve developed awesome lead gen stratgies for include:
It all starts with the question “who do you need to reach?”
Interested in learning more?