LEAD GEN FOR SPECIFIC TARGETS

WHO DO YOU NEED TO REACH?

 
 
We Specialize in Creating Customized Digital Strategies Designed to Reach Specific Target Markets

IP Targeting

Reach devices attached to the wi-fi at specific physical addresses using IP Targeting.

Internet Protocol Addresses (IP Addresses), are essentially like the street addresses of the Internet. IP’s are used to identify a device, or devices, connection point to the internet.

Our IP Targeting solutions allow us to use the street address as the identifier for where a location is positioned on the physical globe, and an IP address as the identifier for where an individual is accessing the Internet. With this data our AdTech is able to correlate the two, and serve digital ads to those connected to the internet in the targeted IP addresses. 

SpecTarget can also acquire physical addresses for individuals based on various criteria, such as job title, industry, geographic location and more. Then we would match those physical addresses with IP addresses and create a full-funnel campaign designed to reach, engage and convert just those individuals, at their home, on any device attached to their IP address (Wi-Fi).  

Do you have a list of people who need to learn more about your products or services?

Geo Fencing

SpecTarget partners with the best geo-fence technology providers. With pinpoint precision we are able to reach target audiences based on shapes placed over locations on a map. SpecTarget applies Geo-Fencing technology to help clients identify and reach individuals within a specified area, then we create campaigns designed to drive traffic, generate leads and report on results, both on an offline. 

Geo-fencing is an effective tactic for reaching customers visiting a competitor or by where they work or go to school. 

Is your target audience visiting at a certain location?

Event & Location Retargeting

Target prospects and accounts who were at specified locations and events with the most precise geo-targeting solution available. Event & Location Retargeting is used to build an audience based on a Geo-Frameg location during a specified date and time window, then advertise to those audiences at their homes. Ideal locations include target account office buildings and stadiums, arenas and convention centers. We can identify the IDs people at a location up to 6 months ago. 

Sponsor an Event or Arena?

Event & Location Retargeting is an effective way for companies that have invested in sponsorships of arenas, events and tradeshows to reach the audience attending through their mobile devices and even continue the message by serving digital ads and content to the audience in their homes, for up to 6 months after they were at the specified location. 

Who do you need to reach?

Contexual Retargeting

Reach your target audience by showing them digital ads and content that is relevant to the content they are already consuming online. 

Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers. 

Our Programmatic Ad Technology is able to continuously improve campaign performance through machine learning and optimizing the ad bidding and buying so our clients are not only reaching the audience that matters most to them, but they are getting the most for the media spend. 

Interested in learning more? 

New Mover Campaigns

450,000 people move every week in the United States. In that 30 day window before and after the move, most purchase decisions are made with an average spend of $8,700 per household.

Reseach shows that once that audience buys from you, the customer is 90% more likely to become a repeat customer.  The goal of a New Mover strategy is to target people who are moving or have just moved into their new home with digital banner and video ads in almost real time on their laptop, smartphone, and table devices.

New Mover Campaigns are great for: 

  • Banks
  • Insurance Agecies
  • Gyms & Fitness Centers
  • Family Physicians
  • Dentist Offices
  • Specialized Products for Home Improvement

Does your business need to reach New Movers? 

Programmatic Video

Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows SpecTarget to reach specific users based on geography, interests and online behavior.

Programmatic Video Options: 

  • Pre-roll Video Ads: Run video ads that appear immediately before free video content on publishers like CNN.com, Forbes, ABC Family, MLB.com, Local News Sites, and others.
  • Mid-roll Video Ads: Serve video ads that appear within the content of longer videos, such as complete television episodes.
  • Post-roll Video Ads: Run your ads at the end of a video.
  • Non-skippable Ads: Depending on the strategy, we can run non-skippable ads. These videos are 15 seconds or less, ensuring that viewers complete the video before continuing to their free content.
  • Skippable Ads: You can create skippable ads as well. Ads greater than 15 seconds are skippable after the first five seconds.
  • In-banner Video: Run video ads in within banner ads. These videos are converted to in-banner format and size to run in standard display ad spaces.

 

Layer on our programmatic targeting technology to reach the right user at the right time and we enable our clients to reach targeted users based on site, search, keyword, contextual, and category criteria. 

Learn more about Programmatic Video

Search Retargeting

Reach more searchers, more often, and more effectively with SpecTarget’s industry leading keyword-level search retargeting. Search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of digital display.

Using Search Retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.

Combined with organic SEO and Paid Search, Search Retargeting can enable a company to reach a target market when they are not actively searching, but have been in the past. 

Would you like to learn more about Search Retargeting?

Site Retargeting

Site Retargeting enables marketers to serve digital ads to users who have already visited a certain website, while they are visiting other sites across the web. Site Retargeting is a highly effective method of converting site visitors into purchasers. SpectTarget brings the advantages of element level marketing to site retargeting.

While most retargeting companies still operate at the group segment level, SpecTarget enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or specific pages viewed.

Would you like to discuss Site Retargeting? 

Who Do You Need to Reach?